Managing digital transformation in sport
The rise of digital technology has revolutionized the way we organize and operate. With the development of digital tools, connectivity between people has never ceased to progress, affecting ever more varied aspects of their daily lives, and the sports sector is no exception. In fact, a number of sports federations and organizations have begun to integrate this digital transformation at the heart of their development process. Being about growth, “Managing Digital Transformation in Sport” has been specifically designed for soccer and sports organizations to explain the digital challenge to sports leaders and professionals in a way that promotes system and career growth. It’s a modern reality. While business models in sport are still adapting to the new data and digital reality, a new generation of technologies such as virtual and augmented reality have arrived to further push the sports industry to compete.
ALIGNING SPORTS ORGANIZATION AND DIGITAL STRATEGY
Digital transformation is the catalyst for major improvements in efficiency, innovation and customer experience. As people turn more and more to digital, they expect their favorite sports teams, organizations and events to do the same. Whether it’s simply providing an online calendar or creating a mobile app for live event feeds, customers demand it. If they don’t get the digital experience they’re looking for, they’ll go elsewhere. Digital transformation in the sports industry goes deeper than simply implementing new technologies. It’s about aligning organization and strategy with the behaviors and expectations of customers, partners and fans. Today, the sports sector has given way to new technologies. Soccer stadiums have begun to use various technological tools, including: GLT (Goal Line Technology): an electronic and/or video-assisted refereeing device, used to determine with certainty whether or not a ball has fully crossed the goal line. VAR (Video Assistant Referees): A video system operated by specialized referees who assist the central referee. EPTS (Electronic Performance and Tracking Systems): A device that includes video and handheld technologies to monitor and improve player and team performance. And this list is not exhaustive. In addition, it must be recognized that many other sports incorporate new technologies to a high degree. This is the case for basketball, handball, tennis, rugby, etc., with connected fields and objects. Finally, for sports organizations, it’s now or never to embrace this digital transformation. It’s no longer enough to engage stakeholders digitally. Digital must be at the heart of organizational life!
Source : visiativ.com