The power of color, tell your story!

Did you know that 93% of consumers make their purchasing decisions based on visual appearance, of which color is a crucial element? 🌈 In marketing, every color tells a story, evokes an emotion and influences the perception of your brand. Here’s a look at the 5 must-have colors of 2024 and the emotions they evoke: 1. Blue 🟦 Blue remains a timeless classic. Associated with confidence and reliability, it’s the color favored by technology and financial companies. It evokes security and serenity. Trend 2024: vitaminize your blue with turquoise or green accents! 2. Green 🟩 Green continues to dominate, particularly with its emphasis on sustainability and eco-responsibility. This color symbolizes nature, growth, and freshness, ideal for brands that advocate a healthy, natural lifestyle. Trend 2024: a deep khaki green or olive green will bring a touch of sophistication and softness. 3. Yellow 🟨 The color of optimism and creativity, yellow captures attention and evokes feelings of happiness and warmth. It’s perfect for dynamic, innovative brands. Trend 2024: soft, luminous yellows with a hint of peach! 4. Red 🟥 Powerful and provocative, red stimulates strong emotions such as urgency, passion and excitement. It’s an ideal color to encourage action, often used in the catering and entertainment sectors. Trend 2024: a pretty red with rosy accents will bring a spirit of serenity. 5. Purple 🟪 Purple is gaining in popularity thanks to its association with luxury, creativity and sophistication. Perfect for brands that want to position themselves as innovative and avant-garde. Trend 2024: dare lavender for its reassuring side! General marketing color meanings: Black : Elegance, sophistication, power. Used for luxury brands and high-end products. White: Purity, simplicity, honesty. Common in the technology and health industries. Orange: Energy, fun, action. Ideal for captivating a young, dynamic audience. Pink: Femininity, softness, romance. Very present in the beauty and fashion industries. Gray: Neutrality, professionalism, stability. Common in B2B consulting and services. Which color best defines your brand? Leave a comment or contact me to discuss the best color strategies for your business! 🎨