Author: Guillaume Fleureau The report published by FTI Consulting reveals impressive figures for the e-commerce market in Europe, with significant growth reaching almost 1,000 billion euros. France stands out in particular, with a growth rate higher than that of the United States and the European average, propelling the country to the forefront in this field.…
DetailsInitially decried as too far removed from the traditional imagery of the Olympic Games, the phrygian mascots of the Paris 2024 Olympics have turned the tide! In just a few months, with over 1 million copies sold, they have become much more than mere mascots: symbols of inclusion and formidable communication tools. What are the…
DetailsDid you know that 93% of consumers make their purchasing decisions based on visual appearance, of which color is a crucial element? 🌈 In marketing, every color tells a story, evokes an emotion and influences the perception of your brand. Here’s a look at the 5 must-have colors of 2024 and the emotions they evoke:…
DetailsOlympic Games 2024 Olympic rings on the Eiffel Tower: “It’s up to politicians to decide” reacts Estanguet Interviewed by “Ouest-France” following Anne Hidalgo’s announcement to keep the Olympic rings on the Eiffel Tower, the President of Paris 2024 was delighted that the question of tangible, intangible and symbolic heritage was being raised. But he says…
DetailsThe 2024 Olympic Games in Paris have been a catalyst for many sports, but few have enjoyed such a meteoric rise as table tennis. This sport, often perceived as a “small” or “camping” sport, experienced a real boom after the exceptional performances of the EDF, led by a young prodigy, Félix Lebrun. At just 17,…
DetailsE-commerce companies face many challenges in managing their inventory. Inventory errors can lead to late deliveries, extra costs and dissatisfied customers. However, with new inventory management tools, companies can easily monitor and manage their inventory in real time. Inventory management systems are now smarter and more automated than ever. They use advanced algorithms to track…
DetailsThe e-commerce professions have undergone rapid change in recent years, as demand for online products has increased. In 2023, new opportunities for e-commerce professionals have emerged, opening up new avenues for entrepreneurs and workers in the sector. Digital Product Manager: This professional is in charge of online product strategy, from market research to the implementation…
DetailsPayment security is a major issue for e-shops, as it is directly linked to consumer confidence in the platform. Buyers need to be sure that their payment information is protected against identity theft and fraud. Unfortunately, cyber attacks are becoming increasingly frequent, and e-shops are often the target of online criminals. Protecting payment information is…
DetailsArtificial intelligence (AI) is revolutionizing many sectors, and e-commerce is no exception. More and more companies are using AI to improve customer experience, automate tedious tasks and gain valuable insights into their businesses. In this article, we’ll explore the different applications of AI in e-commerce. Personalizing the customer journey: AI algorithms can analyze customers’ preferences…
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