A SUCCESSFUL COLLABORATION WITH BUTTERFLY, MANUFACTURER OF TABLE TENNIS EQUIPMENT

It was with the signing in 2018 of a partnership between Tamasu Butterfly Europa and 19 DIGITAL concerning the development of a mobile app dedicated to Table Tennis that our mission with the Japanese manufacturer, world leader in the Table Tennis market, began.

With the roll-out of the application and the gradual takeover of the brand’s communications and marketing in France in 2020, our partnership grew stronger, until in 2021 the brand asked us to manage the business of KEMUSHI, the exclusive distributor in France of the BUTTERFLY brand.

Thanks to a modern, high-performance Eshop, a brand positioning tailored to the French market, a marketing strategy based on customer loyalty, dynamic, high-quality communications, the recruitment of a team of enthusiasts and the implementation of efficient logistics, we were able to breathe new life into the Butterfly brand, enabling it to win market share and reposition its image as a player accessible to the greatest number of people and a trusted partner of clubs.

The introduction of a new, more modern, more intuitive and more attractive Eshop, coupled with flawless logistics and a rethought marketing strategy, have enabled the brand to win market share in France.

Better targeting of the market, an attractive loyalty system, optimized SEO and communication, and superb customer service.
Word of mouth worked!

The customer experience is at the heart of our strategy: product availability, advice, fast delivery, loyalty card and responsive, friendly and efficient customer service.

Brand positioning, regular production of quality content for social networks, blogging, competitions, posters… have enabled us to develop the Butterfly community and build loyalty.

With the introduction of a completely new type of partnership, and thanks to effective prospecting, we have succeeded in attracting new partners who had previously been overlooked by the brand’s target audience.