Author: Guillaume Fleureau The report published by FTI Consulting reveals impressive figures for the e-commerce market in Europe, with significant growth reaching almost 1,000 billion euros. France stands out in particular, with a growth rate higher than that of the United States and the European average, propelling the country to the forefront in this field.…
Initially decried as too far removed from the traditional imagery of the Olympic Games, the phrygian mascots of the Paris 2024 Olympics have turned the tide! In just a few months, with over 1 million copies sold, they have become much more than mere mascots: symbols of inclusion and formidable communication tools. What are the…
Did you know that 93% of consumers make their purchasing decisions based on visual appearance, of which color is a crucial element? 🌈 In marketing, every color tells a story, evokes an emotion and influences the perception of your brand. Here’s a look at the 5 must-have colors of 2024 and the emotions they evoke:…
Olympic Games 2024 Olympic rings on the Eiffel Tower: “It’s up to politicians to decide” reacts Estanguet Interviewed by “Ouest-France” following Anne Hidalgo’s announcement to keep the Olympic rings on the Eiffel Tower, the President of Paris 2024 was delighted that the question of tangible, intangible and symbolic heritage was being raised. But he says…
The 2024 Olympic Games in Paris have been a catalyst for many sports, but few have enjoyed such a meteoric rise as table tennis. This sport, often perceived as a “small” or “camping” sport, experienced a real boom after the exceptional performances of the EDF, led by a young prodigy, Félix Lebrun. At just 17,…
