Author: Guillaume Fleureau The report published by FTI Consulting reveals impressive figures for the e-commerce market in Europe, with significant growth reaching almost 1,000 billion euros. France stands out in particular, with a growth rate higher than that of the United States and the European average, propelling the country to the forefront in this field.…
Initially decried as too far removed from the traditional imagery of the Olympic Games, the phrygian mascots of the Paris 2024 Olympics have turned the tide! In just a few months, with over 1 million copies sold, they have become much more than mere mascots: symbols of inclusion and formidable communication tools. What are the…
Did you know that 93% of consumers make their purchasing decisions based on visual appearance, of which color is a crucial element? 🌈 In marketing, every color tells a story, evokes an emotion and influences the perception of your brand. Here’s a look at the 5 must-have colors of 2024 and the emotions they evoke:…
Olympic Games 2024 Olympic rings on the Eiffel Tower: “It’s up to politicians to decide” reacts Estanguet Interviewed by “Ouest-France” following Anne Hidalgo’s announcement to keep the Olympic rings on the Eiffel Tower, the President of Paris 2024 was delighted that the question of tangible, intangible and symbolic heritage was being raised. But he says…
The 2024 Olympic Games in Paris have been a catalyst for many sports, but few have enjoyed such a meteoric rise as table tennis. This sport, often perceived as a “small” or “camping” sport, experienced a real boom after the exceptional performances of the EDF, led by a young prodigy, Félix Lebrun. At just 17,…
The e-commerce professions have undergone rapid change in recent years, as demand for online products has increased. In 2023, new opportunities for e-commerce professionals have emerged, opening up new avenues for entrepreneurs and workers in the sector. Digital Product Manager: This professional is in charge of online product strategy, from market research to the implementation…
With the rapid growth of the mobile market, application developers are constantly on the lookout for new technologies to enhance the user experience and develop new functionalities. The technologies of the future for mobile applications are focused on improving performance, security, user interface quality and functionality. Here are a few technologies to keep an eye…
Trello is a popular online project management tool that helps businesses and individuals improve their productivity. Using visual boards to organize tasks and projects, Trello simplifies planning and collaboration, enabling users to better manage their time and achieve their goals. One of Trello’s key features is its flexibility. Users can customize boards to suit their…
At a time when digital is everywhere and almost indispensable for clubs, we spoke to Nicolas Mencière, co-founder of bFAN, a startup that helps clubs animate their relationship with their fans. Find out more about their concept. Hi Nicolas, can you give us a brief introduction to bFAN? bFAN enables professional leagues and clubs…