{"id":2267,"date":"2020-12-07T10:00:38","date_gmt":"2020-12-07T09:00:38","guid":{"rendered":"https:\/\/19digital.fr\/communication\/"},"modified":"2024-08-22T08:57:58","modified_gmt":"2024-08-22T06:57:58","slug":"communication","status":"publish","type":"page","link":"https:\/\/19digital.fr\/en\/communication\/","title":{"rendered":"Communication"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1607250176357{margin-top: -24px !important;margin-bottom: 12px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1607250032867{margin-top: -24px !important;margin-bottom: -24px !important;}&#8221;]<div class=\" ubtn-ctn-center \"><button type=\"button\" id=\"ubtn-6511\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-custom ubtn-no-hover-bg  none  ubtn-shd  ubtn-center  shd-bottom tooltip-69d4fd7ff1a8d\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#518fa5\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"0 1px #000000;\" data-shadow-click=\"none\" data-shadow=\"0 1px #000000;\" data-shd-shadow=\"1\"  data-ultimate-target='#ubtn-6511'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Roboto&#039;;font-weight:bold;width:230px;min-height:50px;padding:px px;border:none;box-shadow: 0 1px #000000;background: #518fa5;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >COMMUNICATION<\/span><\/button><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ultimate-heading-803669d4fd7ff1c63\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-803669d4fd7ff1c63 uvc-8280 \" data-hspacer=\"line_with_icon\" data-hline_width=\"120\" data-hicon_type=\"selector\" data-hborder_style=\"solid\" data-hborder_height=\"3\" data-hborder_color=\"#f3615a\" data-icon_width=\"18\" data-hfixer=\"10\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-803669d4fd7ff1c63 h1'  data-responsive-json-new='{\"font-size\":\"desktop:42px;mobile_landscape:34px;\",\"line-height\":\"desktop:52px;mobile_landscape:44px;\"}' ><h1 style=\"font-weight:bold;\">Take care of your brand image<\/h1><\/div><div class=\"uvc-heading-spacer line_with_icon\" style=\"topheight:18px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#f3615a;font-size:18px;display:inline-block;\">\n\t<i class=\"icomoon-font-awesome-14x14-chevron-down\"><\/i>\n<\/div><\/div><\/div><\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;24px&#8221;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">In a highly competitive environment, every company needs to differentiate itself in the eyes of its customers and prospects.<br \/>\nThis means enhancing its <strong>brand image<\/strong>. <\/p>\n<p style=\"text-align: justify;\">When the perception of your brand is positive, it encourages sales growth.<\/p>\n<p style=\"text-align: justify;\">Upstream work on your brand&#8217;s image enables you to implement coherent communication by targeting a precise audience and carrying out customized advertising campaigns.<\/p>\n<p style=\"text-align: justify;\">The public will perceive the full personality of your brand by decoding the specific signs you insert in each message\/communication.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;24px&#8221;][vc_single_image image=&#8221;1796&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1607320684642{margin-top: 48px !important;background-color: #f2f2f2 !important;}&#8221; bg_color_value=&#8221;#f9f9f9&#8243;][vc_column][vc_empty_space height=&#8221;24px&#8221;]<div id=\"ultimate-heading-197669d4fd7ff1d72\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-197669d4fd7ff1d72 uvc-4738 \" data-hspacer=\"line_with_icon\" data-hline_width=\"120\" data-hicon_type=\"selector\" data-hborder_style=\"solid\" data-hborder_height=\"3\" data-hborder_color=\"#f3615a\" data-icon_width=\"18\" data-hfixer=\"10\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-197669d4fd7ff1d72 h1'  data-responsive-json-new='{\"font-size\":\"desktop:42px;mobile_landscape:34px;\",\"line-height\":\"desktop:52px;mobile_landscape:44px;\"}' ><h1 style=\"font-weight:bold;\">The 19 DIGITAL offer<\/h1><\/div><div class=\"uvc-heading-spacer line_with_icon\" style=\"margin-bottom:24px;height:18px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#f3615a;font-size:18px;display:inline-block;\">\n\t<i class=\"icomoon-font-awesome-14x14-chevron-down\"><\/i>\n<\/div><\/div><\/div><\/div><\/div>[vc_tta_accordion style=&#8221;modern&#8221; color=&#8221;peacoc&#8221; c_icon=&#8221;chevron&#8221; active_section=&#8221;1&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Work on your brand image&#8221; tab_id=&#8221;1607271665341-02396173-bcc7&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1803 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_247320461.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_247320461.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_247320461-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: justify;\">Brand image refers to all the mental\/affective representations and value judgments associated with a company or brand.<br \/>\nThe concept of brand image is similar to that of reputation. <\/p>\n<p style=\"text-align: justify;\">Over the years, marketing has moved from a product-centric to a customer-centric vision.<\/p>\n<p style=\"text-align: justify;\">What counts is not so much offering good products as offering products that are appreciated by customers because they are adapted to their needs.<\/p>\n<p style=\"text-align: justify;\">19 DIGITAL enables you to improve your brand image by firstly using tools to measure customer satisfaction, and secondly by formulating recommendations.<\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Design of the various messages to be conveyed&#8221; tab_id=&#8221;1607271665368-05e4f1c7-e52e&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1804 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_122735259.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_122735259.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_122735259-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: justify;\">Communication messages\/actions must be integrated into coherent communication plans with precise objectives.<\/p>\n<p style=\"text-align: justify;\">19 DIGITAL offers you several scenarios for your communication plans, presenting the different interests involved.<\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Consistency of visual design and content&#8221; tab_id=&#8221;1607271676047-84b70585-23eb&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1806 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_171405343.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_171405343.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_171405343-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: justify;\">The graphic charter is a set of visual elements that identify your company.<br \/>\nIt should enable customers to identify you instantly. <\/p>\n<p style=\"text-align: justify;\">Designing a graphic charter is therefore an essential part of your marketing strategy.<\/p>\n<p style=\"text-align: justify;\">19 DIGITAL supports you in this essential phase of your communication, using simple, modern tools.<\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Advertising campaigns&#8221; tab_id=&#8221;1607271987471-16ec90b0-ea7f&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1808 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_312032564.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_312032564.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_312032564-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>  With a constant focus on quality, 19 DIGITAL provides professional visual design and photo\/video production services.<br \/>\nSee some examples of our work in the menu <a href=\"https:\/\/19digital.fr\/realisations\/\"><strong>Achievements<\/strong><\/a>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Performance analysis&#8221; tab_id=&#8221;1607272003686-8a4095b7-917f&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1784 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_127542029.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_127542029.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_127542029-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>  19 DIGITAL regularly analyzes the performance of its advertising campaigns using KPIs (key performance indicators).<br \/>\nExamples of KPIs include: number of people reached, interaction rate, degree of virality, etc.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1607251928467{margin-bottom: -48px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;24px&#8221;][vc_btn title=&#8221;CLICK HERE TO SCHEDULE A ZOOM APPOINTMENT WITH US&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fas fa-video&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fphilippegorce%2Frdv|target:_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1607250176357{margin-top: -24px !important;margin-bottom: 12px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1607250032867{margin-top: -24px !important;margin-bottom: -24px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;24px&#8221;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text] In a highly competitive environment, every company needs to differentiate itself in the eyes of its customers and prospects. This means enhancing its brand image. When the perception of your brand is positive, it encourages sales growth. Upstream work on your&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"footnotes":""},"class_list":["post-2267","page","type-page","status-publish","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/pages\/2267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/comments?post=2267"}],"version-history":[{"count":1,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/pages\/2267\/revisions"}],"predecessor-version":[{"id":2271,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/pages\/2267\/revisions\/2271"}],"wp:attachment":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/media?parent=2267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}