{"id":2273,"date":"2020-12-07T07:34:09","date_gmt":"2020-12-07T06:34:09","guid":{"rendered":"https:\/\/19digital.fr\/social-networking\/"},"modified":"2024-08-22T08:57:58","modified_gmt":"2024-08-22T06:57:58","slug":"social-networking","status":"publish","type":"page","link":"https:\/\/19digital.fr\/en\/social-networking\/","title":{"rendered":"Social networking"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1607250176357{margin-top: -24px !important;margin-bottom: 12px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1607250032867{margin-top: -24px !important;margin-bottom: -24px !important;}&#8221;]<div class=\" ubtn-ctn-center \"><button type=\"button\" id=\"ubtn-5148\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-custom ubtn-no-hover-bg  none  ubtn-shd  ubtn-center  shd-bottom tooltip-6a132c1a35a04\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#518fa5\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"0 1px #000000;\" data-shadow-click=\"none\" data-shadow=\"0 1px #000000;\" data-shd-shadow=\"1\"  data-ultimate-target='#ubtn-5148'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Roboto&#039;;font-weight:bold;width:240px;min-height:50px;padding:px px;border:none;box-shadow: 0 1px #000000;background: #518fa5;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >SOCIAL NETWORKS<\/span><\/button><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ultimate-heading-56046a132c1a35bb2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-56046a132c1a35bb2 uvc-1475 \" data-hspacer=\"line_with_icon\" data-hline_width=\"120\" data-hicon_type=\"selector\" data-hborder_style=\"solid\" data-hborder_height=\"3\" data-hborder_color=\"#f3615a\" data-icon_width=\"18\" data-hfixer=\"10\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-56046a132c1a35bb2 h1'  data-responsive-json-new='{\"font-size\":\"desktop:42px;mobile_landscape:34px;\",\"line-height\":\"desktop:52px;mobile_landscape:44px;\"}' ><h1 style=\"font-weight:bold;\">Harness the power of social e-commerce<\/h1><\/div><div class=\"uvc-heading-spacer line_with_icon\" style=\"topheight:18px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#f3615a;font-size:18px;display:inline-block;\">\n\t<i class=\"icomoon-font-awesome-14x14-chevron-down\"><\/i>\n<\/div><\/div><\/div><\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Brands and marketing professionals agree that social networks are now synonymous with<strong>sales gas pedals<\/strong> in the e-commerce world.<\/p>\n<p style=\"text-align: justify;\">The conversion funnel corresponds to the path taken by a prospect on your social networks, leading to a visit to your E-shop and finally to regular purchases.<\/p>\n<p style=\"text-align: justify;\">Thanks to an increased presence and dynamism on the social networks used by your target customers (Facebook, Instagram, Twitter, LinkedIn, etc.), you&#8217;ll ensure that your communication is in tune with the way today&#8217;s society works.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1772&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1607320684642{margin-top: 48px !important;background-color: #f2f2f2 !important;}&#8221; bg_color_value=&#8221;#f9f9f9&#8243;][vc_column][vc_empty_space height=&#8221;24px&#8221;]<div id=\"ultimate-heading-45636a132c1a35c4f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-45636a132c1a35c4f uvc-2516 \" data-hspacer=\"line_with_icon\" data-hline_width=\"120\" data-hicon_type=\"selector\" data-hborder_style=\"solid\" data-hborder_height=\"3\" data-hborder_color=\"#f3615a\" data-icon_width=\"18\" data-hfixer=\"10\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-45636a132c1a35c4f h1'  data-responsive-json-new='{\"font-size\":\"desktop:42px;mobile_landscape:34px;\",\"line-height\":\"desktop:52px;mobile_landscape:44px;\"}' ><h1 style=\"font-weight:bold;\">The 19 DIGITAL offer<\/h1><\/div><div class=\"uvc-heading-spacer line_with_icon\" style=\"margin-bottom:24px;height:18px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#f3615a;font-size:18px;display:inline-block;\">\n\t<i class=\"icomoon-font-awesome-14x14-chevron-down\"><\/i>\n<\/div><\/div><\/div><\/div><\/div>[vc_tta_accordion style=&#8221;modern&#8221; color=&#8221;peacoc&#8221; c_icon=&#8221;chevron&#8221; active_section=&#8221;1&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Strategy definition&#8221; tab_id=&#8221;1607271665341-02396173-bcc7&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1776 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_133776549.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_133776549.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_133776549-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: justify;\">Nearly one company in two is unable to link digital activities to business objectives. And as technology and our behaviors evolve, so do best practices on the network. This means constant testing, learning and adaptation. So, these days, how do you build a strategy on your social networks that generates results?<\/p>\n<p style=\"text-align: justify;\">We help you to: identify your target, set objectives according to networks, observe the competition, etc.<\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Content production&#8221; tab_id=&#8221;1607271665368-05e4f1c7-e52e&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1778 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_275828570.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_275828570.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_275828570-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>  To attract the attention of your community on social networks, you need to create relevant content, with a coherent image and the right keywords (eye-catching content). Depending on the objective and target audience, this content can include articles, photos, videos, games and more. Our content is popular with our customers and produced by professionals in each field, generating a maximum audience.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Publication planning&#8221; tab_id=&#8221;1607271676047-84b70585-23eb&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1780 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_242349260.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_242349260.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_242349260-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: justify;\">There are many advantages for your company in planning its publications.<\/p>\n<p style=\"text-align: justify;\">Scheduling your posts on social networks in advance will enable you to publish at the best time to reach your audience as fully as possible, thereby increasing engagement and reach.<\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Network management&#8221; tab_id=&#8221;1607271987471-16ec90b0-ea7f&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1782 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_318278449.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_318278449.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_318278449-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>  Today&#8217;s web users don&#8217;t want to be passive, and appreciate being consulted, participating and giving their opinion. Underestimated and sometimes overlooked, the animation of your social networking pages is an essential action. It&#8217;s a marketing approach that, when properly implemented, offers many advantages. 19 DIGITAL offers you the opportunity to accentuate your presence on social networks by animating publications with tact and thoughtfulness. Your audience will feel involved, and will be sure to advertise you![\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Performance analysis&#8221; tab_id=&#8221;1607272003686-8a4095b7-917f&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1784 size-full aligncenter\" src=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_127542029.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_127542029.jpeg 500w, https:\/\/19digital.fr\/wp-content\/uploads\/2020\/12\/AdobeStock_127542029-300x200.jpeg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>  19 DIGITAL regularly analyzes the performance of its publications using KPIs (key performance indicators). Examples of performance indicators include: number of followers on social networks, number of interactions, number of impressions and reach, number of clicks, site traffic, number of conversions and conversion rate, etc.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1607251928467{margin-bottom: -48px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;24px&#8221;][vc_btn title=&#8221;CLICK HERE TO SCHEDULE A ZOOM APPOINTMENT WITH US&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fas fa-video&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fphilippegorce%2Frdv|target:_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1607250176357{margin-top: -24px !important;margin-bottom: 12px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1607250032867{margin-top: -24px !important;margin-bottom: -24px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text] Brands and marketing professionals agree that social networks are now synonymous withsales gas pedals in the e-commerce world. The conversion funnel corresponds to the path taken by a prospect on your social networks, leading to a visit to your E-shop and finally&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"footnotes":""},"class_list":["post-2273","page","type-page","status-publish","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/pages\/2273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/comments?post=2273"}],"version-history":[{"count":1,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/pages\/2273\/revisions"}],"predecessor-version":[{"id":2278,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/pages\/2273\/revisions\/2278"}],"wp:attachment":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/media?parent=2273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}