{"id":2279,"date":"2019-12-09T09:54:55","date_gmt":"2019-12-09T08:54:55","guid":{"rendered":"https:\/\/19digital.fr\/achievements\/"},"modified":"2024-09-12T10:45:26","modified_gmt":"2024-09-12T08:45:26","slug":"achievements","status":"publish","type":"page","link":"https:\/\/19digital.fr\/en\/achievements\/","title":{"rendered":"SUCCESS"},"content":{"rendered":"

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A SUCCESSFUL COLLABORATION WITH BUTTERFLY, MANUFACTURER OF TABLE TENNIS EQUIPMENT<\/h1><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1725970056756{margin-top: 32px !important;}”][vc_column][vc_column_text css=””]<\/p>\n

It was with the signing in 2018 of a partnership between Tamasu Butterfly Europa and 19 DIGITAL concerning the development of a mobile app dedicated to Table Tennis that our mission with the Japanese manufacturer, world leader in the Table Tennis market, began.<\/p>\n

With the roll-out of the application and the gradual takeover of the brand’s communications and marketing in France in 2020, our partnership grew stronger, until in 2021 the brand asked us to manage the business of KEMUSHI, the exclusive distributor in France of the BUTTERFLY brand.<\/p>\n

Thanks to a modern, high-performance Eshop, a brand positioning tailored to the French market, a marketing strategy based on customer loyalty, dynamic, high-quality communications, the recruitment of a team of enthusiasts and the implementation of efficient logistics, we were able to breathe new life into the Butterfly brand, enabling it to win market share and reposition its image as a player accessible to the greatest number of people and a trusted partner of clubs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1725974619516{margin-top: 48px !important;padding-bottom: 48px !important;}” bg_color_value=”#052833C2″][vc_column width=”1\/5″ css=”.vc_custom_1725971269126{margin-top: 32px !important;}”][vc_single_image image=”3701″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1725974249081{padding-top: 32px !important;}”]The introduction of a new, more modern, more intuitive and more attractive Eshop, coupled with flawless logistics and a rethought marketing strategy, have enabled the brand to win market share in France.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1725972608473{margin-top: 32px !important;}”][vc_single_image image=”3709″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1725974073203{padding-top: 32px !important;}”]Better targeting of the market, an attractive loyalty system, optimized SEO and communication, and superb customer service.
\nWord of mouth worked! <\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1725972615994{margin-top: 32px !important;}”][vc_single_image image=”3718″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1725972924590{padding-top: 32px !important;}”]The customer experience is at the heart of our strategy: product availability, advice, fast delivery, loyalty card and responsive, friendly and efficient customer service.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1725972623496{margin-top: 32px !important;}”][vc_single_image image=”3722″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1725974446237{padding-top: 32px !important;}”]Brand positioning, regular production of quality content for social networks, blogging, competitions, posters… have enabled us to develop the Butterfly community and build loyalty.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ css=”.vc_custom_1725972631444{margin-top: 32px !important;}”][vc_single_image image=”3726″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1725974353377{padding-top: 32px !important;}”]With the introduction of a completely new type of partnership, and thanks to effective prospecting, we have succeeded in attracting new partners who had previously been overlooked by the brand’s target audience.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1725976794635{margin-top: 52px !important;}”][vc_column]