{"id":2251,"date":"2019-08-19T15:56:42","date_gmt":"2019-08-19T13:56:42","guid":{"rendered":"https:\/\/19digital.fr\/2019\/08\/19\/digital-transformation-in-the-sports-sector\/"},"modified":"2019-08-19T15:56:42","modified_gmt":"2019-08-19T13:56:42","slug":"digital-transformation-in-the-sports-sector","status":"publish","type":"post","link":"https:\/\/19digital.fr\/en\/2019\/08\/19\/digital-transformation-in-the-sports-sector\/","title":{"rendered":"Digital transformation in the sports sector"},"content":{"rendered":"<div class=\"article-summary field field--name-field-summary field--type-string-long field--label-hidden field--item\">\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">  Like all sectors, the sports industry is also challenged by the digital sphere. From connected objects that assess sporting performance to the development of connected stadiums, new technologies are shaking up the way the sports industry practices and consumes.  <\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14549\" src=\"https:\/\/blog.visiativ.com\/wp-content\/uploads\/2019\/08\/icone-La-Gestion-de-la-transformation-digitale-dans-le-sport.png\" alt=\"Managing digital transformation in sport\" width=\"75\" height=\"75\">  Managing digital transformation in sport<\/h3>\n<p>  The rise of digital technology has revolutionized the way we organize and operate. With the development of digital tools, connectivity between people has never ceased to progress, affecting ever more varied aspects of their daily lives, and the sports sector is no exception. In fact, a number of sports federations and organizations have begun to integrate this digital transformation at the heart of their development process. Being about growth, &#8220;<strong>Managing Digital Transformation in Sport<\/strong>&#8221; has been specifically designed for soccer and sports organizations to explain the digital challenge to sports leaders and professionals in a way that promotes system and career growth. It&#8217;s a modern reality. While business models in sport are still adapting to the new data and digital reality, a new generation of technologies such as virtual and augmented reality have arrived to further push the sports industry to compete.  <\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14548\" src=\"https:\/\/blog.visiativ.com\/wp-content\/uploads\/2019\/08\/icone-L%E2%80%99organisation-sportive-et-la-strate%CC%81gie-nume%CC%81rique.png\" alt=\"Sports organization and digital strategy\" width=\"75\" height=\"75\">  ALIGNING SPORTS ORGANIZATION AND DIGITAL STRATEGY<\/h3>\n<p>  Digital transformation is the catalyst for major improvements in efficiency, innovation and customer experience. As people turn more and more to digital, they expect their favorite sports teams, organizations and events to do the same. Whether it&#8217;s simply providing an online calendar or creating a mobile app for live event feeds, customers demand it. If they don&#8217;t get the digital experience they&#8217;re looking for, they&#8217;ll go elsewhere. Digital transformation in the sports industry goes deeper than simply implementing new technologies. It&#8217;s about aligning organization and strategy with the behaviors and expectations of customers, partners and fans. Today, the sports sector has given way to new technologies. Soccer stadiums have begun to use various technological tools, including: GLT (Goal Line Technology): an electronic and\/or video-assisted refereeing device, used to determine with certainty whether or not a ball has fully crossed the goal line. VAR (Video Assistant Referees): A video system operated by specialized referees who assist the central referee. EPTS (Electronic Performance and Tracking Systems): A device that includes video and handheld technologies to monitor and improve player and team performance. And this list is not exhaustive. In addition, it must be recognized that many other sports incorporate new technologies to a high degree. This is the case for basketball, handball, tennis, rugby, etc., with connected fields and objects. Finally, for sports organizations, it&#8217;s now or never to embrace this digital transformation. It&#8217;s no longer enough to engage stakeholders digitally. Digital must be at the heart of organizational life!  <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>  Source : <a href=\"https:\/\/blog.visiativ.com\/la-transformation-digitale-dans-le-secteur-sportif\/\" target=\"_blank\" rel=\"noopener noreferrer\">visiativ.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like all sectors, the sports industry is also challenged by the digital sphere. From connected objects that assess sporting performance to the development of connected stadiums, new technologies are shaking up the way the sports industry practices and consumes. Managing digital transformation in sport The rise of digital technology has revolutionized the way we organize&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-microsite.php","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[98],"class_list":["post-2251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-all-sports","category-95","description-off"],"_links":{"self":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/posts\/2251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/comments?post=2251"}],"version-history":[{"count":0,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/posts\/2251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/media\/2116"}],"wp:attachment":[{"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/media?parent=2251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/categories?post=2251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/19digital.fr\/en\/wp-json\/wp\/v2\/tags?post=2251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}