Harness the power of social e-commerce

Brands and marketing professionals agree that social networks are now synonymous withsales gas pedals in the e-commerce world.

The conversion funnel corresponds to the path taken by a prospect on your social networks, leading to a visit to your E-shop and finally to regular purchases.

Thanks to an increased presence and dynamism on the social networks used by your target customers (Facebook, Instagram, Twitter, LinkedIn, etc.), you’ll ensure that your communication is in tune with the way today’s society works.

The 19 DIGITAL offer

Strategy definition

Nearly one company in two is unable to link digital activities to business objectives. And as technology and our behaviors evolve, so do best practices on the network. This means constant testing, learning and adaptation. So, these days, how do you build a strategy on your social networks that generates results?

We help you to: identify your target, set objectives according to networks, observe the competition, etc.

Content production

To attract the attention of your community on social networks, you need to create relevant content, with a coherent image and the right keywords (eye-catching content). Depending on the objective and target audience, this content can include articles, photos, videos, games and more. Our content is popular with our customers and produced by professionals in each field, generating a maximum audience.

Publication planning

There are many advantages for your company in planning its publications.

Scheduling your posts on social networks in advance will enable you to publish at the best time to reach your audience as fully as possible, thereby increasing engagement and reach.

Network management

Today’s web users don’t want to be passive, and appreciate being consulted, participating and giving their opinion. Underestimated and sometimes overlooked, the animation of your social networking pages is an essential action. It’s a marketing approach that, when properly implemented, offers many advantages. 19 DIGITAL offers you the opportunity to accentuate your presence on social networks by animating publications with tact and thoughtfulness. Your audience will feel involved, and will be sure to advertise you!

Performance analysis

19 DIGITAL regularly analyzes the performance of its publications using KPIs (key performance indicators). Examples of performance indicators include: number of followers on social networks, number of interactions, number of impressions and reach, number of clicks, site traffic, number of conversions and conversion rate, etc.

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